youtube ads | site redesign & localization
Working with both brand and marketing teams, we worked to implement the updating YouTube brand and brand standards into our redesign of the YouTube Ads website. In addition to working with the development team, to ensure proper implementation and functionality of our proposed layout, we also localized the site into 27 languages and even more markets, customizing content where necessary. All the planning led to a successful launch, hitting all milestones for this large scale web development project.
youtube.com/ads home
We considered the end market user in our localization efforts and served up customized content appropriate to each audience.
Shown below are English, Arabic and Japanese markets home pages for comparison. For the Arabic market, we swapped out featured content highlighting extreme skiing for sand surfing. As tattoos were sensitive in the Japanese market at the time, we removed the models' tattoos for that market, as seen in layout.
YouTube Ads Home | US English Market
YouTube Ads Home | Arabic Market
YouTube Ads Home | Japanese Market
additional site views
YouTube Ads | Driving Results Collapsed Accordion
YouTube Ads | Driving Results Expanded Accordion
YouTube Ads | Success Stories
YouTube Ads | Majestic Heli Ski Case Study
YouTube Ads | Tuft & Needle Case Study
YouTube Ads | Tulane’s Closet Case Study
YouTube Ads | Mash Case Study
YouTube Ads | Get Your Agency Certified
YouTube Ads | Make a Video Ad
Project: YouTube Ads Site Redesign & Localization | Role: Senior Art Director
Concepted and presented work, managed and produced creative deliverables, worked with the development team with any QA needs.
Creative Team: Joanna Volger, Associate Creative Director; Angelina Springer, Senior Art Director; Jason Kim, Art Director; Lauren Hebert, Senior Account Manager
Agency: The Shop at Google, Firewood | Client: YouTube Ads